February 18, 2021 | AtoZ Markets –Bitcoin (BTC) is taking a further step towards the mainstream, as "the most successful football club in the world" has now entered into a sponsorship with a crypto trading platform.
The Glasgow-based Rangers, which hold the most national titles in the world with 54 Scottish championships, have accordingly entered into a partnership with the Turkish cryptocurrency exchange Bitci Technology.
Bitci Technology Becomes Rangers FC Sponsor Until 2022/23 Season
In the associated press release on February 17, the sponsorship agreement will last until the end of the 2022/23 season, with the Bitci logo emblazoned on the soccer team's trousers. As part of the cooperation, the Rangers' own crypto token is also to be issued.
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Rangers FC wrote on Twitter:
“The RangersFC is pleased to announce an exciting new partnership with Bitci Technology, which heralds a far-reaching cooperation. The @bitcicom logo will be on the pants of our first team until the end of the 2022/23 season. "
The Glasgow Rangers are a traditional club that was founded in 1872 and can look back on a long history of success. In 2012, however, the club had to file for bankruptcy, which was followed by forced relegation to the fourth Scottish league. In the meantime, however, the Rangers are back in the House of Lords under coach Steven Gerrard and have found their way back to success.
James Bisgrove, chief of marketing at Rangers, is confident that the new partnership will be of particular financial help: "It will have an immediate positive impact on our sales figures and will continue to increase them."
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Çagdaş Çağlar from Bitci Technology again emphasizes the potential between the sports industry and the crypto industry, which could result in long-term synergy between the two sides:
“We are convinced that blockchain technology will be an important part of the sports industry in the near future. Associations that recognize this trend now are gaining a decisive advantage for the future. "
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