August 11, 2021, | AtoZ Markets – Leading Australia-based FX and CFDs broker GO Markets has announced it has extended its sports sponsorship partnership with Chelsea FC, a leading football club in England and Europe.
According to the announcement by the broker, it has extended its deal for another two seasons.
“We look forward to achieving performance and execution that go even further beyond together,” According to a GO Markets social media post.
As AtoZMarkets previously reported, the ASIC-regulated forex broker entered into a sponsorship deal with the EPL team in October 2020 to become Chelsea’s Official Online Trading Partner. However, neither the parties disclosed the terms of the deal.
GO Markets extends Chelsea FC sponsorship to boost the brand globally
GO Markets backed the football club in a season that took place behind closed doors and without any spectators in the stadium due to the concerns over the spread of COVID-19. Still, promoting with the club sponsorship must have helped the broker to spread its brand awareness leading to a two-year extension of the deal.
GO Markets Director, Khim Khor said on the initial signing of the deal last year:
“It is our first foray into international sports sponsorships, thus wanting it to be with a club that has a global fan base and a rich history just as we do.”
Though based in Australia, GO Markets started to expand its international presence over the past few years. It has gained licenses from the regulators in Cyprus, UAE, and Seychelles, and is now operating as a global broker.
“Partnering with Chelsea FC will help our strategy to increase international brand recognition,” Khor added.
Sports sponsorship an attractive marketing tactics
The GO Markets-Chelsea deal extension is the latest in a long line of sports sponsorships/brand ambassadors we’ve reported on lately. Other recent sponsorships include brokerages like eToro inking dozens of sports deals every season. The Israeli broker recently sealed a sponsorship deal with SBV Vitesse, along with several other similar deals.
Apart from the forex and CFDs brokers, crypto companies are also showing too much interest in sports sponsorships. Several crypto startups, including BitMEX, Crypto.com, and BTCTurk, and Bitci have landed major sports deals.
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