August 10, 2021, | AtoZ Markets – As sports sponsorships remain one of the most attractive marketing tactics for crypto exchanges, BitMEX has become the latest to announce its partnership with AC Milan.
BitMEX, one of the world's leading crypto derivatives platforms, and famous Italian football club, AC Milan have announced a multi-year partnership that sees BitMEX become Rossoneri's first Official Sleeve Partner and Official Cryptocurrency Trading Partner.
AC Milan makes BitMEX their first-ever Official Sleeve sponsor
As part of the partnership, the BitMEX brand will be visible on the sleeve of the official uniform of the men's and women's team in all competitions, including the UEFA Champions League, and on the sleeve of the Rossoneri eSports team, AQM, marking another world premiere for the club.
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The partnership with AC Milan marks BitMEX's debut in the world of football and eSports. BitMEX is an iconic brand operating in the cryptocurrency sector, best known for inventing the Perpetual Swap, the most traded crypto derivative of all time. BitMEX has an ambitious development plan beyond derivatives that aims to offer a wide range of cryptocurrency products and services.
While AC Milan represents an iconic football team with a solid reputation and a strong ability to reinterpret itself for an increasingly modern and international audience, on the other, BitMEX aims to reshape the modern digital financial system to make it more inclusive and enabling. The two brands will focus on innovation, progress, and inclusion, the pillars of this partnership.
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Additionally, the deal was inked just ahead of the upcoming 2021-2022 football season. Though the announcement mentioned that it is a ‘multi-year partnership’, the exact tenure or the financial terms of the deal are not known.
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