The deal will see eToro as the naming rights partner for all inbound tests including The Rugby Championship and a major Wallabies partner until the end of 2023. The eToro logo will also feature on official Wallabies branding, as well as on the shorts of the match kit.
Commenting on the sponsorship deal, Australian managing director at eToro, Robert Francis said:
“Australia is an important market for the eToro Group and so I’m delighted we are partnering once again with the Wallabies. We’ve seen an influx of Aussie retail investors into financial markets over the past 12 months and it’s crucial that we provide enough education to arm them with the tools they need to build their wealth for the long term. Our vision is to open the global markets to everyone and we see this partnership as an opportunity to reach the fans behind the team and get more people interested in investing.”
Rugby Australia CEO, Andy Marinos, said:
“We’re incredibly excited to extend our relationship with eToro following the hugely successful eToro Tri-Nations in 2020. eToro’s user base continues to grow at a rapid rate and we want to assist that during our partnership over the next three years, and hopefully long into the future.”
Rugby Union will be broadcast on Stan Sport going forward, with a deal brokered in November worth $100 million.
It was announced last year that Qantas would be ending its 30 year partnership with Rugby Australia, the deal coming to an end at the close of 2021.
eToro enables its users to invest in assets such as stocks, commodities and currencies, and plans to “tap into the community behind the team, offering services and educational content to fans so that more people can educate themselves on how to invest,” according to a statement.
eToro also plans to tap into the Australian rugby community, offering free services and educational content to fans so that more people can educate themselves on how to invest.
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