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8 /10
Overall Rating
Ogilvy & Mather

Ogilvy & Mather

Overview

Company

8/10

Ogilvy, founder David Ogilvy, opened in 1948. Since that day, Ogilvy has been producing iconic culture-changing marketing campaigns. Now, Ogilvy is an award-winning integrated creative network. That enables brands to be necessary to Fortune Global 500 companies as well as local businesses in 131 offices in 83 nations.

The company creates experiences, design, and communications. That forms every aspect of a brand's needs through its six core capabilities. They are Brand Strategy, Advertising, Customer Engagement and Business, Public Relations and Influence, Digital Transformation, and partnerships.

As a brand advocate, David Ogilvy believed that "every advertisement is part of the long-term investment in the brand's personality." And he worked hard to instill the belief that their job is to advertise that sells, and that the best-selling advertising builds brands. He did a pretty solid job.

The quality of their network is a reflection of their local and international strengths. It is also their extraordinary depth in all areas, their collaborative culture, and, above all, their people. They believe that by hiring people who are more significant than them, they will become a large business.

History

In response to the growth of international advertising, Ogilvy, Benson & Mather formed an equal partnership with Mather & Crowther on November 1964. Under the terms of the association, the two agencies became subsidiaries of a new parent company called Ogilvy & Mather, whose head office was in New York. In January 1965, the two companies changed their name to Ogilvy & Mather, and the parent company became Ogilvy & Mather International Inc.

Hodes- Daniel, led the creation of the agency's direct response service, Ogilvy & Mather Direct, in 1976. It was renamed OgilvyOne Worldwide in 1997. Ogilvy did not lead to the growth of the agency through acquisitions. Who feared that the different philosophies of the acquired agencies would undermine Ogilvy & Mather's culture and advertising beliefs, which he called True Church.

Customer Support

8/10

Ogilvy is an award-winning multicultural creative network that makes brands important, specializing in creating experiences, design, and communication.

New Business

Media Inquiries

Regions

  • Africa, Asia Pacific, Australia And Oceania, Caribbean, Europe, Latin America, Middle East, North America, United States

Products and Services

9/10

Over the years, the Ogilvy & Mather team has created marketing and advertising campaigns that are well known around the world. They provide services by:

  • Branding of the company
  • Influence and public relations
  • Customer Engagement and Trade
  • Digital and innovation
  • Media and distribution
  • Consultation
  • Data and analysis
  • Health and wellbeing

Some of the brands they helped create include American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, Maxwell House, IBM, and Kodak. There is no doubt that these brands were awarded to them. It is because of the integrity of their way of creating a campaign. And it has an impact on the lives not only of their market, but also of the whole community.

Customer Portfolio

9/10

American Express

American Express has been a customer of Ogilvy & Mather since the 1960s. In 1974, the agency launched the company's "Do You Know Me" campaign, which emphasized the prestige of having an American Express card. Each ad described the achievements of semi-recognizable celebrities who used the card, and their identities were revealed at the end. The campaign highlighted that even if a person were not immediately recognizable, their American Express credit card would be. The campaign continued until 1987.

A campaign titled "Portraits," which followed "Do You Know Me," showed personalities carrying cards such as Tip O'Neil and Ella Fitzgerald involved in leisure activities. Annie Leibovitz photographed the campaign and entitled "Print Campaign of the Decade" by Advertising Age in 1990.

Ogilvy & Mather started the slogan "My Life, My Card" in 2004 with commercials featuring celebrities like Ellen DeGeneres and Tiger Woods. In June 2017, American Express transferred almost all of its business with Ogilvy to McGarry-Bowen.

Dove

Dove became a customer of Ogilvy & Mather in the 1950s, and the agency developed the brand's "1/4 cream cleansing" message. In 2004, the agency launched the campaign Dove Campaign for Real Beauty, a marketing campaign that concentrated on redefining society's pre-set definitions of "beauty." A short film titled Sketches has been viewed more than 114 million times online, and Business Insider called it the most viral advertising ever in 2013.

Prices

7/10

Ogilvy & Mather has not provided pricing information publicly for its product or service.

Latest News

Below we have highlighted some news on Ogilvy & Mather.

  • June 22, 2018, Ogilvy wins four grand Prix demonstrating the power of the agency's global creative network.
  • June 19, 2018, Ogilvy commits to hiring 20 women to top creative positions by 2020.

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