August 4, 2021, | AtoZ Markets – ASIC regulated retail FX broker, IC Markets has announced that it has signed a partnership agreement with European esports organization OG Esports.
The Australia-based Forex broker said that it is happy to join institutions that share the same core values of innovation, technology, and success, which is why it leaped at the opportunity to partner up with an esports leader.
IC Markets join forces with OG Esports
According to the press release, this partnership is the first-ever agreement in an esports environment for IC Markets and the first partner in this category for any esport organization.
Commenting on the partnership deal with OG Esports, the CMO of IC Markets Andrea Faleburle said:
“We are incredibly pleased to join forces with OG Esports and embark on this journey with such a bold and dynamic team. Our traders are experts in their field and they understand that practice, hard work, discipline, and passion are fundamental success factors; these same values are the epitome of success in professional gaming. OG Esport embodies these principles, and this is reflected in the loyalty shown by their fans around the world. "
“We want to thank IC Markets for trusting us and wanting to embark on this journey together. I believe this is a testament to the work we do at OG Esports and we are very proud to have the chance to bring more one non-endemic brand in esports ", - said representatives of the esports organization.
IC Market products are a complete financial solution that offers both new and experienced traders a wide range of financial products including Forex, commodities, stocks, and more.
Currently, OG Esports is represented in two esports disciplines - Dota 2 and CS: GO.
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Sports sponsorships & forex brokers – Are they worth it?
Sports sponsorships have long been a way for businesses to extend their global reach. In fact, there is a direct correlation between the target markets of sports organizations and clubs, and FX and CFD brokers. The ROI achieved from such partnerships appears to induce a lucrative ROI for global brokers.
Read also: Crypto.com Partners with UFC Mixed Martial Arts League
In the past, we have seen clubs like FC Barcelona sponsored by forex brokers. While it does give the broker good coverage, and exposure, we have seen that these types of deals are counter-productive. Although it is subject to discussion, the ROI as a result of sport sponsorship deals are often negative. However, smaller-scale sporting events have proven to generate better results for various brokers.
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