Crypto.com has partnered with the UFC mixed martial arts league to make the payment platform its "first ever official combat gear partner."
July 8, 2021, | AtoZ Markets – Cryptocurrency company Crypto.com has signed a major sponsorship deal with the leading mixed martial arts organization Ultimate Fighting Championship (UFC). Official data have not been disclosed, but CNBC reports that the deal will amount to $175 million, while the parties entered into an agreement for a period of ten years.
On Wednesday, it was announced that the Hong Kong-based company became the first official partner of the UFC. Crypto.com logos will now appear on equipment used by the UFC, including athletes' clothing.
“This is a partnership between two companies that are the best in the business,” commented UFC President Dana White. “No company has done more to grow the popularity of combat sports than the UFC, and we are now one of the largest sports brands on the planet. The strength of our brand will help Crypto.com attract new people around the world. ”
Indeed, UFC fights are gaining worldwide attention, with a fan base of over 625 million.
Crypto.com sports sponsorship deals
Sports marketing has always been the trade industry's favorite promotion channel, and now cryptocurrency companies with tight wallets have entered the arena.
Previously, the FTX crypto exchange bought the rights to place the name at the Miami Heat Stadium. In addition, many cryptocurrency companies sponsor European football teams and sign sponsorship agreements for almost all sporting events.
Recall that at the end of June, the payment platform entered into a five-year partnership agreement with Formula-1, under which it became a sponsor of the racing series and announced the release of a collection of thematic NFTs.
In addition, Crypto.com sponsors the Montreal Canadiens of the National Hockey League and the Italian Cup final. But the latest deal will help boost brand awareness among a niche but hugely popular fan group.
“This is a historic moment as the fastest growing cryptocurrency platform joins forces with the fastest growing sport,” said Chris Marshalek, co-founder, and CEO of Crypto.com. "This is the beginning of a long relationship with the UFC and we look forward to working together."
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