October 5, 2020 | AtoZ Markets – X-Trade Brokers or XTB, one of the top FX & CFD brokers in the world listed on the stock exchange, has announced its decision to partner with José Mourinho, one of the best football coaches of all time.
The Portuguese coach with national championship titles in four different countries (Portugal, England, Italy, and Spain) and is one of only three coaches to have won the UEFA Champions League two times with two clubs. Mourinho will be XTB's global ambassador for the next two years.
Why XTB signed José Mourinho as new brand ambassador
Omar Arnaout, CEO of XTB talked about the global campaign called "Be like José" with the best coach of all time José Mourinho. The CEO has explained to AtoZ Markets why XTB decided to choose a new global brand ambassador and why José and XTB were the perfect team.
Stating the reason for choosing a global brand ambassador, Omar said:
"The XTB brand has been widely recognized around the world and we recognize the important role the former ambassadors play in achieving this achievement. Over the years, we have worked hard to focus on other aspects, such as technology development, product count enhancement and core processes optimization. We will continue to focus on those areas, but at the same time we also believe that now is the right time to partner with another great brand ambassador, this time as one of coaching. the most successful member in sporting history, José Mourinho."
Brand ambassadors, whereby online brokerage firms associate with a popular figure in the sports arena, are an increasing phenomenon in the retail Forex industry.
Read also: easyMarkets Signs a Three Year Sponsorship Deal with Real Madrid
Commenting on why XTB choose José Mourinho for the position of global brand ambassador, the CEO stated:
"For us, the selection of José Mourinho as the new brand ambassador is unquestionable. José is a very successful man and he is the epitome of what many of us want to achieve in life. As a financial corporation, we work hard every day to provide our customers with the latest quality of service, support and technology. Like José, we do everything we can to become the best in the world in our field."
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