Social trading platform and brokerage intermediary eToro announced on Thursday the expansion of its partnership portfolio, securing deals with eight clubs in the Italian Serie A for the coming 2021/22 season.
Making a significant investment into Serie A, eToro will be official partners of Bologna, Cagliari, Genoa, Sampdoria, Sassuolo, Spezia, Udinese, Verona and have an LED only deal with Salernitana.
eToro offers clients throughout the Italian region access to not only a choice of investment instruments – from fractional shares and ETFs, to commodities and cryptoassets – but also a choice of how to invest. eToro users can invest directly themselves, copy another investor, or invest in one of eToro’s smart portfolios.
Commenting on the partnership, Emanuela Manor, Italian Regional Manager at eToro said:
“eToro believes that sponsorships are a powerful tool for connecting with the communities at the very heart of a sport. With more people than ever engaging with the capital markets this year, financial education has never been so important. We will be working with the clubs to make the financial markets more accessible, bringing fans closer to the action and educating them on investing.”
As a partner of these Serie A clubs, eToro will gain global exposure through an extensive range of marketing opportunities including matchday LED boards, media backdrops, tickets and digital rights.
eToro has an extensive global partnership portfolio that includes multiple football clubs across Europe as well as other sports such as rugby in Australia. As one of Europe’s largest sponsors, eToro will continue to expand its investments in a number of sports communities around the world.
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