November 25, 2020 | AtoZ Markets – CAPEX.com, a leading global trading broker, announced today that it has entered into a sponsorship agreement with Juventus, the most successful club in the history of Italian football, becoming the Club’s Official Online Trading Partner.
The sponsorship deal with Juventus builds on CAPEX.com’s success story
The sponsorship agreement with Juventus builds on CAPEX.com’s success story in the international markets. Since its establishment, CAPEX.com has continuously expanded its global presence with its award-winning trading platforms grounded in encouraging educated trading through the provision of online interactive tools.
Throughout the partnership, CAPEX.com will use its extensive list of rights, including VIP hospitality and official club merchandise to engage Juventus supporters and bring them closer to their club.
Commenting on the announcement, Octavian Patrascu, CEO of the group that owns CAPEX.com, said:
“We are proud to announce the partnership with the world-renowned Juventus, one of the most revered football clubs in the history of the game. As we continue to expand globally, CAPEX.com is also committed to strengthening its presence in the markets in which it already operates. The trading profession draws many parallels to the realm of sports, and we will ensure these common values are entrenched within our newfound partnership with Juventus.”
Sports sponsorship never slows down
Online FX trading platforms have flourished during the period of the Covid-19 pandemic with many brands taking advantage of the market conditions to sponsor football clubs in order to increase awareness and ramp up user numbers.
For example, the English Premier League club Newcastle United has signed a new shirt sleeve sponsorship with global investment house ICM.com in a two-season deal.
Recently, brokerages like easyMarkets and Plus500 followed and are now sponsoring Real Madrid and Legia Warsaw FC, respectively.
Furthermore, eToro saw benefits in bulk deals. It is now sponsoring a total of 12 football clubs in the United Kingdom and Germany.
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