English Premier League club Newcastle United has signed a new shirt sleeve sponsorship with global investment house ICM.com in a two-season deal.
September 21, 2020 | AtoZ Markets – ICM.com has signed a sponsorship deal with the English football club, Newcastle United. The FX and CFDs trading platform will become the club’s sponsor for the 2020-21 season.
The founder, and director of ICM.com, Shoaib Abedi said they are excited about the partnership with Newcastle United. It is a world-renowned English Premier League football club, he said.
How will ICM.com benefit from Newcastle United sponsorship?
Announced last week, the deal will put the brokerage’s logo on the jersey sleeves of the football team. ICM.com will benefit from several additional commercial benefits which include high profile advertising and hospitality.
Moreover, this will give the brokerage significant exposure among the club fans. This is as Newcastle is playing in the English Premier League, the top football league in England.
Abedi said they are looking forward to seeing ICM.com on the players’ sleeves in the Premier League. They will be watching on and celebrating the team’s successes with their clients and fans, he added.
ICM.com is a multinational forex and CFD trading company with headquarters in London. It also has offices in Europe, the Middle East, and Asia.
The company rebranded itself in August 2018 from ICM Capital to ICM.com. This was in order to represent all of the firm’s group entities under one brand.
The brokerage obtained licenses from the regulators of seven jurisdictions. This was to run its global operations without any hurdles.
Head of commercial at Newcastle United, Dale Aitchison said he is delighted to welcome ICM.com to their growing roster. That is their roster of leading, forward-thinking partner brands.
They look forward to building on that success together with campaigns, competitions, and content that deliver value to their supporters.
Growing number of Forex brokers sponsoring sports
Forex brokers sponsoring sports has lately become one of their lucrative marketing channels. AC Milan has signed a deal with IC Markets worth 10 million a year.
Furthermore, eToro saw benefits in bulk deals. It is now sponsoring a total of 12 football clubs in the United Kingdom and Germany.
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