The trading platform eToro has expanded its football marketing activities in France and signed a contract with the European football club AS Monaco to become its left sleeve shirt sponsor for the next two seasons.
24 August 2020 | AtoZ Markets – Sports sponsorship has proven to be an effective marketing tool for many companies. For forex and CFDs brokers, the idea of partnering with a well-known sports club is gaining popularity. Brokers work closely with partners to build long-term sustainable relationships. Some are renewing contracts, and others are sponsoring different sports clubs each year.
eToro Signs Sponsorship Deal with AS Monaco
eToro has entered into new partnerships deal with AS Monaco as its sleeve sponsor for two years, running through the 2020-21 and 2021-22 seasons. AS Monaco will show the eToro logo on the left sleeve of its Esports shirt. However, it is eToro’s first sponsorship club in France’s Ligue 1.
Oleg Petrov, vice president and CEO of AS Monaco, said: “We are delighted to welcome eToro to the Rouge et Blanc family. Like AS Monaco, eToro is a dynamic company whose ambition is to discover new horizons and to pursue its development, particularly in Esport and internationally. AS Monaco is resolutely focused on innovation and technology, and as such, we are also happy to partner with eToro, which has placed these values at the heart of its business.”
With this football club sponsorships, eToro is expected to further strengthen its international brand recognition and growth in the global customer base, as well as driving brand awareness in France. However, eToro is already a partner with several UK Premier League clubs, including Everton and Aston Villa.
“We are proud to sign this partnership with AS Monaco, one of the most prestigious and iconic clubs in French football, which has a large number of fans within our community of investors,” Valérie Kalifa, marketing director of eToro France, added.
“Through this partnership, we are also looking forward to being able to introduce our business to a new audience of football fans in France. We also share AS Monaco’s values of respect, hard work, and team spirit. We send them our best wishes for the season to come.
eToro is a social trading and multi-asset brokerage company. It provides financial and copy-trading services such as cryptocurrencies, stocks, ETFs, currencies, indices, and commodities. Founded in 2007, the company has registered offices in Cyprus, Israel, and the United Kingdom. The platform has already become world-famous and currently has approximately 14 million customers.
About AS Monaco
AS Monaco is a professional football club in Ligue 1, the top league of French football, founded in 1924. Its home ground is in the Stade Louis II. AS Monaco is one of the most successful clubs in French football. The club also won eight league titles and five Coupe de France trophies. Moreover, the club has participated in European football. The club was the runners-up in the UEFA Cup Winners Cup in 1992 and the UEFA Champions League in 2004.
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