Multi-regulated FX and CFDs broker, BDSwiss has announced its latest sponsorship of the prestigious DP World Tour Championship and AVIV Dubai Championship in collaboration with the European Tour.
The two season-ending golf tournaments held annually at the Jumeirah Golf Estates in Dubai are part of the world-renowned Rolex Series event which brings the curtain down on the “Race to Dubai” — a season-long competition to crown the European Tour’s grand winner and world’s number one golf player. The events are well followed of course in Europe, but have particular cache locally as one of the premier annual sporting events held in the UAE.
One of the world’s top sporting destinations for golf fans and aficionados, Dubai has been home to the DP World Tour Championship since 2009, and the event has produced some of golf’s most memorable moments through the years. The tournament is preceded by the AVIV Dubai Championship which will be played on the Fire course at Jumeirah Golf Estates from November 11-14, a week before the campaign reaches its traditional climax at the DP World Tour Championship.
Strong brand exposure with DP World Tour Championship sponsorship
BDSwiss added that it will receive strong brand exposure and enjoy excellent business-to-business opportunities through access to the tournament’s Pro-Am competition and suite of hospitality services. Partnering for the very first time, BDSwiss and European Tour are both committed to technical expertise with a passion for performance. At its highest level, the game of golf also instils in its players the same type of values that BDSwiss seeks to inspire in its traders: dedication, resilience, and commitment to excellence. As part of this sponsorship, BDSwiss will also be launching an exclusive loyalty campaign rewarding its loyal clients and partners as well as top-performing traders with Hospitality tickets, round flights and accommodation to Dubai.
Speaking about the new partnership BDSwiss CEO Alexander Oelfke commented:
“At BDSwiss, we are immensely proud to collaborate with the European Tour in sponsoring the DP World Tour Championship — a prestigious golf event that supports our global brand image and resonates with our core values of integrity, perseverance, and commitment to world-class performance.
Daniel Takieddine, BDSwiss Senior Executive Officer MENA added:
“We’re delighted to be one of the official sponsors of Golf’s DP World Tour Championship, a globally acknowledged sporting event that will not only support our brand with international exposure but will also bolster our efforts to become a leading multi-asset trading powerhouse in the UAE and across the broader MENA region.”
Max Hamilton, Commercial Director of the European Tour, also commented:
“We’re delighted to welcome BDSwiss to our network of partners for the DP World Tour Championship. The tournament is not only an annual milestone in global golf but a highlight of the sporting calendar in the Middle East which will be broadcast to a global audience. We’ll be working closely with BDSwiss to make sure that the partnership will deliver significant brand and business opportunities.”
The DP World Tour Championship marks BDSwiss’s second major sporting event sponsorship for 2021 with the group having already signed a two-year deal as the gold sponsor of the MercedesCup ATP 250 Stuttgart tennis tournament earlier this year.
Headquartered in Switzerland, BDSwiss is regulated in several jurisdictions and offers trading services within Europe under its Cypriot entity.
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