Martha Stewart Enters the World of Crypto Assets

Popular businesswoman, Martha Stewart, has made her first foray into the world of non-fungible tokens (NFTs) with the launch of her digital boutique, FRESH Mint. The collections will be launched in partnership with leading NFT provider Tokns Commerce, Inc.

Martha Stewart will curate an eclectic NFT collection, collaborating with world-class designers, photographers, and artists, as well as emerging creators in the NFT community.

An NFT crypto-asset maps an immutable unit of data to digital items such as photos, videos, or audio to the blockchain to authenticate ownership. FRESH Mint NFTs will adapt the physical artifacts of Martha's most iconic creations and create new digital art that celebrates the changing seasons, holidays, and other special occasions.


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The first crypto assets appear in a collection called "Carved Collection" which is scheduled for Halloween. It includes stunning pumpkin carved artwork by Marc Evan and Chris Soria, founders of New York-based Maniac Pumpkin Carvers. Similarly, owners of popular NFT profile designs such as Bored Apes and Crypto Punks will also offer the opportunity to turn their prized NFTs into Carved Collection pumpkins just in time to celebrate Halloween.

“I have been fortunate to collaborate with talented artists, creators, and entrepreneurs throughout my life. I see NFTs as a new canvas for creativity and Blockchain as a vehicle to protect artists' intellectual property and support their incredible work, ”said Martha Stewart.

Stewart le dijo al Wall Street Journal que eventualmente también planea lanzar su selfie viral de "trampa de la sed" tomada en su casa en los Hamptons como NFT.

What Did the Tokns Owners Say?

Let's remember that Tokns Commerce provides end-to-end NFT solutions for leading organizations and iconic people from the world of music, sports, and entertainment. Tokns burst onto the NFT scene earlier this year by partnering with Team GB to launch the first official NFT collection for an Olympic team ahead of the 2021 Tokyo Games.

Tokns co-founder Jamie Tedford said:

“We are beyond excited to help bring Martha's NFT vision to life. For decades, her innovation has created a trove of historical artifacts and intellectual property. Our job is to unlock this value, giving fans a new way to celebrate her legacy.

"While the NFT economy has grown rapidly, it is still driven by a relatively small group of early cryptocurrency users," said Neil Fiske, CEO of Marquee Brands. "By allowing transactions in both fiat and cryptocurrency, FRESH Mint will welcome crypto natives while introducing the world of NFT property to a new audience of collectors for the first time."

Tonks added that he recognizes the need for sustainable business practices and said he is committed to offsetting his carbon emissions.

The NFT market is gaining popularity, with values ​​reaching new highs. For example, an NFT sold at Christie's auction house in London earlier this year for $ 69 million.

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