HotForex Becomes an Official Sponsor for Paris Saint-Germain


HotForex, a leading, global FX broker has announced serving as an official sponsor of football club PSG. The sponsorship deal grants the brokerage firm branding rights across the club’s physical and digital assets.

November 16, 2020 | AtoZ MarketsInternationally acclaimed multi-asset broker, HotForex has become the Official sponsor of Paris Saint-Germain (PSG) for the 2020-21 season. The British forex and commodities broker has over 2.5 million real accounts worldwide. In addition, HotForex has won more than 45 coveted industry awards in its ten-year history.

Read AtoZ Markets extensive review of HotForex.

Established in 1970, Paris Saint-Germain FC is also recognized around the world, and they have a star-studded squad that includes four best players in the world, Neymar Jr., Kylian Mbappé, Ángel Di Maria, Marquinhos, and Marco Verratti.

With 43 trophies in its history, Paris Saint-Germain has become the most successful football club in France.

HotForex sponsors Paris Saint-Germain

This new partnership will combine the business excellence and finesse of soccer in an exciting collaboration between a leading soccer team and a market-leading rider who share the passion needed to be on top.

Read also: Go Markets Becomes Official Sponsor of Chelsea FC

“We are very proud to announce that HotForex is an official partner of Paris Saint-Germain. This partnership is an exciting opportunity to unite two brands that share global recognition for their commitment to excellence. Together we look forward to setting new standards and delivering for our clients and supporters a truly unique experience, “said HotForex CEO George Koumantaris,” Through this partnership, we are delighted to offer our valued clients VIP tickets, gifts and exclusive events.”

Marc Armstrong, Paris Saint-Germain Partnership Director, added:

“We are delighted to welcome HotForex as the club’s official Forex and CFD trading platform. HotForex will provide Paris Saint-Germain fans around the world a reliable and effective trading platform. Through this partnership, HotForex will be able to use the assets of the club and the players to gain exposure of the stadium in selected regions of the world, as well as substantial digital content on the official social networks of Paris Saint- Germain.”

Sports sponsorships & forex brokers – Are they worth it?

Sports sponsorships have long been a way for businesses to extend their global reach. In fact, there is a direct correlation between the target markets of sports organizations and clubs, and FX and CFD brokers. The ROI achieved from such partnerships appears to induce a lucrative ROI for global brokers.

In the past, we have seen clubs like FC Barcelona sponsored by forex brokers. While it does give the broker good coverage, and exposure, we have seen that this type of deals are counter-productive.  Although it is subject to discussion, the ROI as a result of sport sponsorship deals are often negative. However, smaller-scale sporting events have proven to generate better results for various brokers.

AFX group sponsored a sailing team in the past, however, the company entered a voluntary administration. IronFX sponsored Barcelona, after which the company had financial troubles. USGFX sponsored Sheffield United. Recently, however, we announced USGFX filing for bankruptcy.

Recently, Italian Serie A football club Inter Milan has canceled the sponsorship deal with IC Markets. The Nerazzurri club has also confirmed to AtoZ Markets that IC Markets failed to comply with contractual obligations and will be retaining the €2.5 million that IC Markets already paid to them.

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