PSG and the fastest growing cryptocurrency platform in the Crypto.com has announced a long-term sport sponsorship deal.
September 10, 2021, | AtoZ Markets – French soccer team Paris Saint-Germain (PSG), which recently signed world class player Lionel Messi, has just announced a multi-year sponsorship deal with crypto trading platform Crypto.com, according to the press release seen by AtoZ Markets.
As part of the agreement, Crypto.com will become an official partner of the Parisian club. Additionally, the partnership includes the launch of exclusive non-fungible tokens (NFTs) on Crypto.com’s native NFT platform: Crypto.com/NFT.
Also, Crypto.com will pay a significant portion of the sponsorship fee using the CRO cryptocurrency token.
Commenting on the sponsorship deal, Marc Armstrong, Chief Partnerships Officer, Paris Saint-Germain, said:
“We are delighted to welcome Crypto.com to the Paris Saint-Germain partner family. We share the same passion for innovation and the same ambition to reach the very top. With this partnership Paris Saint-Germain demonstrates once more it’s vision and leadership as a pioneer in areas such as lifestyle, esports and digital. It is an exciting time for Cryptocurrency and we cannot wait to work with Crypto.com to bring new experiences to all of the club’s fans.”
“Our mission since day one has been to accelerate the world’s transition to cryptocurrency. We do so by finding the best partners in the world, and Paris Saint-Germain is second to none” said Crypto.com co-founder and CEO Kris Marszalek, “Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we’ll create new and exciting experiences for football fans around the world.”
Notably, crypto.com platform, which allows the exchange of cryptocurrencies and which boasts over 10 million users, has already signed partnerships with Formula 1 and the Italian Serie A Championship for the Italian Cup.
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