27 January, AtoZForex.com, Amsterdam — Aside, the preceding sponsorships arrangements of plus500, IronFX and CWMFX with the top league football clubs in Europe, this looming trend have claimed its next chase. As Swissquote, the Swiss leading provider of online financial and trading services, officially announced their sponsorship agreement with the globally known football club: Manchester United.
Despite the fact that the financial and the detailed promotional aspects of the agreement has not been disclosed, Manchester United has agreed upon a profitable multi-year partnership. When assessing the football club's latest performance on attracting sponsorships, it is remarkable to see that the football club has signed Kamagames, a social games provider, as well as Swissquote, in less than a week time, making the public listed football club as one of the most richest football clubs in the world.
Swissquote sponsors Manchester United, but what are the benefits?
The overall aim of the sponsorship between the two parties reveals a global perspective, since the football club possess over an immense band of fans throughout the world, allowing Swissquote to expand their businesses to any imaginable market. With the firm’s special interest in Asia, Manchester United’s reach within these markets will aid Swissquote to expand their businesses successfully.
Not to mention, the sponsorship agreement will bring an additional benefit to the table, as clients of Swissquote will be able to meet Manchester United’s football players at Old Trafford Stadium, along with the access to behind the scenes.
Altogether, it appears to be a rewarding partnership for Swissquote, as the deal could potentially even extend to further marketing areas. Due to the fact that United’s Managing Director, Richard Arnold reported the following, in an interview: "The last quoted statistics that we had showed that of the top 25 sponsorship categories, we were only active in 15 of those. I think there is a huge potential still for the club, and the other thing we have seen is that, there is very significant growth even within categories."
On the 21st of April, 2016, the multi-year sponsorship of Swissquote and Manchester United has been extended. In the Premier Leauge 2016-2017 season, Swissquote will be visible on Manchester United’s digital perimeter boards and post-match interview backdrops. On all match games during the Premier League, League Cup and FA Cup.
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