March 19, 2021 | AtoZ Markets – Manchester City, one of England's leading football clubs, has implemented a blockchain-based token that will increase fan engagement.
According to the official announcement on Friday, Manchester City has partnered with Socios.com to launch the CITY fan token running on the Chiliz blockchain. Similar to other European clubs such as FC Barcelona and Juventus, Manchester City will now use fan tokens to offer features such as VIP rewards, club promotions, games, augmented reality innovations, and polls.
Stephan Cieplik, senior vice president of global partnership sales for City Football Group, the parent company of Manchester City FC, said that thanks to the club's membership of Cityzens, participants will be eligible for free CITY fan tokens. "Every current registered Cityzen will be eligible to receive a free token. So they can access all the benefits and rewards," Cieplik said.
Alexandre Dreyfus, CEO of Chiliz and Socios, said the newly launched fan token will provide fans with unique real-life opportunities and experiences in addition to digital features as soon as COVID-19 restrictions are lifted.
Located in the Premier League, the top league in English football, Manchester City is the fifth most valuable football club in the world with an estimated value of $2.7 billion as of 2019.
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