AtoZ Markets sat down with the CEO of Forex4you, Ms. Marina Strauss, to find out more about what made the company the success it is today.
Shulammite - What would you say drives the success of Forex4you?
Ms. Marina - Success and hard work go hand-in-hand but it also relies on the values that every company holds. Forex4you has always been driven by its core values of competency, honesty, transparency, and integrity. We are driven to innovate and to foster long-term relationships to achieve international expansion. When we remember the basics we can extend ourselves and grow the business.
Success also comes from the team and I’m proud to say that we’ve also grown in talent across the years. Today our Forex4you team comes from multiple nationalities from around the globe and all are trained to be efficient and the best at what they do.
I’m pleased that all the hard work and effort that we have put into the business has been recognized with four new accolades that we have been awarded this year - Broker of the Year Asia 2021, Best Trading Conditions Broker 2021, Best Affiliate Program Asia 2021, and Best Growing Broker 2021 - and our strategic expansion into Asia has been worthwhile.
Shulammite - What is Forex4you’s secret to client growth?
Ms. Marina - Our first and foremost priority has always been our clients and partners. What we’ve realized is that happy clients will foster more clients, and this has fueled our success. To date, we have over 2 million opened client accounts. I would say our not-so-secret formula for client happiness is our transparency, customer service, and great product development.
I also think it’s intuitive that when it comes to client finances, trust is the key factor. We have always ensured that our clients’ funds are safe and secure. Deposits and withdrawals with us are instant, and throughout the years, we have kept our operations transparent with all our clients. We are internationally regulated by BVI and are successfully audited each year by a Big 4 accounting firm.
We also have an excellent customer service team that maintains the happiness of our clients. To cater to the growing demands of our international expansion, in addition to English, they can speak eight Asian languages.
In our 14 years, we have also developed numerous different features on our platform based on feedback that we have gathered. For example, Forex4you has another product and trademark, Share4you; our excellent copy trade service. Another product we developed for Asia was our Forex4you mobile app, which allows for a better trading experience from the palm of your hand.
Shulammite - What keeps Forex4you competitive in the Asian market?
Ms. Marina - We believe that trading should be for everyone, and I think what’s competitive about our company is the effort and flexibility that we’ve placed on our trading conditions. There is no minimum deposit for clients to start trading. Our cent account also allows trading from 0.01 pips. Besides the popular MetaTrader4 platform, we also offer our own cutting-edge proprietary technology - the Forex4you Mobile, Desktop, and Web app. Our Islamic swap-free accounts was a move that we made to cater to our Asian clients.
For expert traders, we still keep our spreads low at 0.1 pips, and we offer a leverage of up to 1:2000, with an impressive trading execution time of 0.53 seconds. To date, I’m happy to say that we’ve executed over 1 billion trades.
Shulammite - What is the key to your success with your Partners?
Ms. Marina - I think the key to any strong and healthy relationship is transparency, honesty, and mutual benefits. It’s a very basic but important touchstone that people often overlook.
On a technical level, I would say that there are two main factors to the success of our partnerships. The first is our attractive commission programs and the second is the positive experience that partners gain when they work with us.
Shulammite - Can you elaborate more on these two factors?
Ms. Marina - Our commission programs, also known as our partnership programs, are designed to maximize the potential of every partner that we work with. We want partners to be able to choose how they work with us and we give them the freedom to do so. In fact, we have created multiple programs to cater to a wide variety of different needs across the region. Our commission structure is the best in the market and we work on a very fair and very generous system. The higher the result a partner achieves, the more rewards he receives. Last year alone, we hit a company milestone and paid out over US$26 million to our partners.
To maintain a unique and positive working experience with us - we go the extra mile to ensure that our partners are well taken care of. From luxury gifts to exclusive international getaways, there is little more that a partner would want. Our personal key Account Managers are also extremely accessible, responsive, and efficient. In fact, I do not think there are any partners that would say that they did not enjoy working with us. Once a partner is on board, they stay with us!
Shulammite - What are the future plans for Forex4you?
Ms. Marina - The Forex landscape is an ever-changing one. Anything can move the market at any time, it’s certainly exciting but that means that what works one day, may not work the next. While we cannot predict the future, we always ensure that we keep our eyes and ears open and we stay on our feet. We certainly have many milestones, projects, and developments in our roadmap and we look forward to releasing them soon. For now, we hope to maintain and improve our standards and services across the region to keep our clients and partners happy!