How to Develop a Successful Fintech App


You’ve got a winning idea for a fintech app, and now you want to turn it into a reality. But without significant financial backing or technical knowledge, it’s difficult to know where to start. Dmitry Ogievich, head of development at fintech company Capital.com shares top tips on how to develop successful fintech app.

30 September 2018 – One of the main challenges is meeting the needs of your target audience, without letting your own biases and predispositions interfere.

Many aspiring entrepreneurs do not place enough emphasis on this in the early stages. But with the right approach, many of the common pitfalls and obstacles to success can be avoided.

How to Develop Successful Fintech App

Here’s a beginner’s guide to developing a winning fintech application.

Understand what successful fintech app is

This may sound basic, but you’d surprised at the number of developers that fail to take a step back. And think about the foundations of a good app. Before development gets underway, it’s important to fully understand and appreciate what fintech is.

Fintech is the act of using technology to simplify or improve the convenience of existing financial services. This is a useful lens to approach app development and a reminder that the user must always be put at the center of the context.

The aim of a good fintech application is to allow the user to achieve their goals easier, whether that be through fewer clicks or reduced screen time. Using this as a guiding principle can avoid design issues later down the line and keep your product useful to the end-user throughout its development.

Directly engage with your target audience

Another crucial element of development is to research and fully understand the needs of your target audience. Personal bias is a common pitfall here, as it is human nature to assume that other people want an app. Only by researching and spending time with your target audience can appreciate their specific needs.

The needs of your audience are likely to be diverse and conflicting. Hence it is important to implement change with caution. Throughout development, your product should remain clear and recognizable for its entire target audience, while facilitating specialized services for more sophisticated users. This is a fine balance to strike as it can lead to overcomplication when done incorrectly.

Build a prototype

Once you have an idea of how your app should work, build a prototype and start hosting focus groups with the aim of receiving constructive criticism. Your prototype does not need to be sophisticated, starting even from a broad sketch of what your application is trying to achieve. The goal here is to gain feedback on your concept and whether it is desirable for end-users.

Focus groups are also extremely valuable later down the development line when you have a functioning app. Not only do these sessions help identify bugs that require attention, but they can also provide valuable insights.

If the group finds any difficulty in navigating your application, it’s important to find a solution. This might require a significant change to your existing prototype, prepared to go through a number of iterations and remain patient.

Aesthetic excellence

Now that you have a functioning app that meets your clients’ most basic needs, it is important to develop a plan for its aesthetics. Consumer expectations are constantly rising, and the most successful applications now go above and beyond functionality to deliver a clean and pleasant user experience.

People not only expect their apps to work smoothly, but they also require engaging interfaces, original images, and great animations. This is particularly true given the competitive nature of the market, meaning the design is now what often separates a popular app from one that doesn’t achieve its potential. The key here is to not underestimate the importance of securing an engaging design on top of a well-functioning and sleek framework.

Confidence over experience

Whatever’s lacked in technical knowledge or experience can be made up of confidence and resilience. Aspiring developers must be willing to learn, thinking alternatively, and be dedicated to finding a solution to any problem. This is normal mentality, as development achieved by anyone so long as they are willing to persist.

The mobile app market expected to grow £140 billion by 2020. What this figure would be if we all had the confidence to pursue our big ideas? It’s important to know that without technical knowledge, development can be difficult, but definitely achievable if you understand and prioritize the needs of your target audience. With this in mind, you can be one step closer to creating your first fintech application.

About Capital.com

Capital.com is an insurgent fintech on a mission to make the world of finance more engaging, accessible and useful. With an award-winning financial trading platform, it uses patent-pending technologies to revolutionize the trading world.

The platform’s SmartFeed works to detect clients’ trading biases and recommends personalized content to help them trade smarter.

With the ultimate goal of improving clients’ trading performance through education. Capital.com delivers financial lessons, videos, quizzes and more through its Investmate app.

Risk Disclaimer

CFDs complex instruments and come with a high risk of losing money rapidly due to leverage. 77% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

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