FCA UK cryptocurrency investor report: Educate first!

March 7, 2019, | AtoZ Markets – Financial Conduct Authority (FCA) UK has published two research reports on March 7th 2019, which illustrates the attitudes of UK's crypto investors. The FCA UK cryptocurrency investor report reveals the UK's top regulator's visionon the existing crypto market. The report aims to cover attitude, understanding, motivation & belief of the UK based crypto investors while engaging with the crypto market.

FCA UK cryptocurrency researchers spoke to 31 crypto investors and asked them to share their motivations and sources of information. 17 consumers were then selected for follow-up interviews. In an interview, they were asked the high-level questions regarding their awareness, understanding and purchasing habits related to cryptocurrencies.

FCA UK cryptocurrency investor report findings

The research that lead to the FCA UK cryptocurrency investor report took place from 12-16 December 2018. During this time, Kantar TNS included the following:

  • 2,132 in-person interviews among UK consumers;
  • Geography: Britain and North Ireland;
  • Age group: 17 and above;
  • 3/4 respondents didn't know about cryptocurrencies;

The FCA UK cryptocurrency investor report revealed that nearly three in four of those surveyed hadn’t heard of cryptocurrencies or were unable to explain the basic concept behind it properly. 

27% gave a correct response which was mainly men, people who fall in the AB social grade are between 20 and 44 years old. Moreover, On average 27% of UK consumers could identify what a “cryptocurrency” is. 

In addition to this, when it comes to main sources of information, almost half of those who are aware of cryptocurrencies stated that they heard about cryptos through online news or traditional media. Also, people over the age of 55 were more likely to select ‘traditional media’ as their answer than the rest. By comparison, social media was cited as the most influential source for youngsters. 

Purchasing behaviors and reasons for buying 

50% of the cryptocurrency investor research respondents who had bought cryptocurrencies stated that they conducted general research before buying cryptocurrency. Only 8% stated that they conducted deep research. Moreover, 16% stated that they did no research at all. 4% only did their research after they bought the cryptocurrency. 

Reasons for buying cryptocurrencies

The most popular reasons for buying cryptocurrencies were as a gamble (31%), or as part of an investment portfolio (30%).

Meanwhile, 18% of the buyers expect to make money quickly, while around 4% bought due to fear of missing out the opportunity.

Mihai Milea, Chief Digital Officer of 7Marketz Group also quoted that:

"Cryptocurrencies became mainstream majorly 2 years ago in 2017 during the bull run. So, it comes as no surprise that only a quarter of the general public are familiar with the concept. Naturally, the main reason why everyday people, outside of closed IT circles, suddenly became interested in investing in cryptocurrencies was the possibility of making huge profits in a short time. In fact, many so called cryptocurrency investors still enter the crypto market with the hope of getting rich quickly.  However, investing in cryptos does imply risks due to their high volatility and this is when issues may occur for those who have limited understanding of this subject. The key to both making cryptocurrencies more popular and to reduce consumer-associated risks is education, but this cannot happen overnight and it will gradually take place over the next 2 to 5 years. At 7Marketz Group we are keen to bring education to mainstream. This is in fact the main reason why we are keen to collaborate with exchanges as wel as education hubs."

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