Binance Invests in Chinese Crypto Media Firm Mars

Participating in yet another strategic round, crypto exchange Binance has invested in Chinese media firm Mars Finance.

The article was updated on 01 January, 2020 by Amicus.

17 September, 2019, | AtoZ Markets - World’s most popular crypto exchange Binance has made its first strategic Chinese investment after leaving China over crypto trading ban back in 2017.

Crypto Exchange Binance Invests in Chinese Crypto Media Firm Mars Finance

Founded in China in 2017, Binance has participated in a $200 million funding round of Beijing-based Mars Finance, a local crypto and blockchain publication, as has been reported by Bloomberg on September 17.

As per the report, investors in the startup included Singapore-based Matrixport, launched recently by former CEO of Bitmain, and Beijing-based venture capital (VC) firm Ceyuan Ventures.
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Following the news, Binance CEO Changpeng Zhao tweeted to confirm the news, expressing the company’s willingness to support the industry. He also said:

“We have large respect for data, news and research firms which support the positive growth of the blockchain industry. We will continue to pursue strategic investment opportunities in our mission to bring crypto further mainstream, increase adoption and accessibility, and help the industry grow sustainably.”

Binance Chinese crypto media firm

Mars Finance Backed by 3 Chinese Crypto Exchanges

Mars Finance established in 2018 by local entrepreneur Wang Feng. It has turned a behemoth from a nascent local crypto-focused media due to the high demand in the region.

According to Bloomberg, the firm previously completed two funding rounds with investors, including three leading Chinese crypto exchanges. Those were Binance, OKCoin, and Huobi, as well as a major American VC firm IDG Capital.

At the time of writing, the English-language version of the website appears to be relatively inactive since early January 2019. Meanwhile, the website traffic tool SimilarWeb shows some data. The Chinese version of Mars Finance, with the domain, has around 124,000 monthly visits. It is in a 70,947 rank in China.

While China remains negative to cryptocurrencies like Bitcoin, the People’s Bank of China is reportedly getting ready to launch its own national cryptocurrency.

Expediting the issuance of a national digital currency interprets the country’s desire to compete with Facebook’s Libra coin.

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