Apple Launches the New iPhone 13 – It’s Time to Buy Shares?

September 14, 2021, | AtoZ Markets-Apple, the tech giant, has announced the launch of the new iPhone 13 series. Investors are wondering if it’s time to buy Apple shares. Here we tell you what to do.

The biggest driver of Apple’s modern success is the iPhone. The smartphone was created in 2007, and it has been the great driving force in Apple’s sales.

According to the company’s latest quarterly report, the iPhone sector generated $ 39.6 billion in revenue in the third quarter that ended on June 26. This figure easily beat Wall Street’s target of $ 34.2 billion.

Sales of iPhones accounted for 48.6% of the company’s total revenue in the last June quarter.

Also, according to the data, iPhone revenue increased 50% year-on-year during that period after rising 66% in the March quarter.

What Happens When Apple Releases a New iPhone?


All investors in the financial markets of the world remain attentive to the launch of the new iPhone 13. However, things for its predecessor, the iPhone 12 in money data were not good in the past.

The iPhone 12 series with 5G capability was launched last October. Prices for this reference range from $ 699 to $ 1,099. However, after the launch of the iPhone 12, which was not well received by investors, Apple shares fell 2.7%.

Despite this, some analysts expect that today’s event could be the next catalyst for Apple’s shares.

Meanwhile, Apple is facing antitrust scrutiny in the U.S. and Europe for its App Store policies, including its 30% commission fee. The antitrust commission of the European Union issued preliminary charges against Apple in a case initiated by a complaint from Spotify Technology (SPOT).

Also, in the last month, Apple announced changes to its App Store policies in response to legal challenges in the U.S. and Japan.

In addition, last week U.S. District Court judge ruled that Apple’s anti-steering policies are anti-competitive. This news sent Apple shares down 3.3%.

Let’s Take a Look at Apple Shares

Meanwhile, speculation has increased that Apple is looking to make a self-driving electric car. In June, Bloomberg reported that Apple hired Ulrich Kranz, a former BMW executive to work on this theme. This has led investors to be optimistic, however, this is a long-term project.

Apple earned $1.30 a share on sales of $81.4 billion in the quarter ended June 26. Analysts had predicted Apple earnings of $1.01 a share on sales of $73.3 billion. On a year-over-year basis, Apple earnings surged 100% while sales climbed 36%.

Likewise, Apple did not issue specific guidance for the third quarter, citing market uncertainties related to the coronavirus pandemic. Among them, a forecast for slowing services growth and problems about the supply constraints to impact iPhone’s sales.

As of this writing, Apple’s stock is trading at $ 149.54, with a yearly high of $ 154.24.

Apple Performance

This has been the behavior of Apple’s share in the last year:

  • 5 Day -3.08%
  • 1 Month -1.04%
  • 3 Month  14.62%
  • 1 Year 29.64%

Likewise, the 52-week price range is between $103.10 – $157.26.

For some analysts, although the stock is under pressure, if the iPhone 13 manages to surprise Wall Street, the price could reach $ 165 per share in the medium term. Likewise, in the long term, there is speculation that the stock could reach $ 190. Also, pessimists analysts expect a minimum per share in the $ 90 area.

As we can see, the weekly chart shows us that the uptrend line that has been coming from last year is still in force. However, the price must stay above $ 140.22 if it is to continue growing.

At a bullish level, the high of the year is the next goal to consider if everything goes well with the launch of the iPhone 13, and the news about the company’s problems is favorable.

What Do We Know About the New iPhone 13?

There are many speculations about the new iPhone 13. It has been known that possibly the company will present four versions.

As far as design is concerned, perhaps the biggest difference with the current versions is that the new family of iPhones will arrive with a smaller notch, where the selfie camera is housed, which this time will have Face ID 2.0 technology.

One of the main novelties of the iPhone 13 will be Apple’s new A15 Bionic chip, which will give it better connectivity, including 5 G and WiFi 6.

As far as the screen is concerned, everything indicates that it will arrive with a 6.1-inch OLED screen identical to that of the iPhone 12.

Likewise, the iPhone 13 Mini and iPhone 13 are expected to be available in black, blue, purple, white, and bubblegum pink, while Pro and Pro Max would arrive in black, bronze, silver, and gold.

So, after reading this article, are you encouraged to buy Apple shares?

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