New ADS Securities Co-Head Global eFX, Bryan Seegers, will co - lead the group with the goal of serving as the ‘port of call’ for ADS Securities institutional and b2b franchise globally.
13 December, AtoZForex – Bryan Seegers, ADS Securities’ former Director-Head of eFX Pricing & Execution got a promotion within the firm. Mr. Seegers now will serve as a Co-Head Global eFX Coverage at ADS Securities.
ADS Securities Co-Head Global eFX
In early October, ADS Securities announced a series of changes aimed at accelerating growth across the company. Moreover, ADS Securities were striving to enhance control and efficiency across the company. Also, ADS Securities' goal was to optimize their clients’ experience. As a result, broker launched a new Global eFX Coverage group in late October. Commenting on the case and the appointment of Bryan Seegers, ADS Securities stated:
"Co-Heads, Global eFX Coverage, Bryan Seegers and Martin Inatowitz will lead the group with the goal of serving as the ‘port of call’ for our institutional and b2b franchise globally. The team will facilitate both clients’ existing requirements and evolving needs, be it account performance, technology enhancements, market intelligence, and daily coverage.
The group’s focus will be to enhance and optimize the way our clients interact with ADS from an execution and relationship perspective, matching liquidity with client need."
Bryan Seegers’ path within ADS Securities
ADS Securities is a brokerage with its headquarters in Abu-Dhabi. Specifically, the firm offers foreign exchange and contracts for difference (CFDs). Additionally, Bryan Seegers has joined the brokerage as Senior FX dealer, where he was responsible for managing global risk books. Moreover, at the beginning of his journey within ADS Securities, Mr. Seegers has been responsible for pricing to maximize desk revenues and improving client experience.
After serving as Senior FX dealer for 1 year, Mr. Seegers has been promoted to Head of eFX Pricing & Execution within ADS Securities. While this position was in effect, Bryan Seegers was taking care of ADS Securities’ global electronic FX offering with servers in NY4, LD4 and TY3.
Afterward, Bryan Seegers was promoted to Director-Head of eFX Pricing & Execution at ADS Securities. In this role, he was responsible for Relationship Management, Client Services, Sales Trading and Liquidity Management globally. Moreover, in October 2016, Bryan Seegers got promoted to Co-Head Global eFX Coverage at ADS Securities. Mr. Seegers will co-head the team responsible for relationship management, sales trading, client services, and liquidity management globally.
Mr. Seegers’ previous career
Prior to joining ADS, Bryan Seegers was serving as the Principal and Chief dealer as Alpari in the period between 2010 – 2012. In this period, Mr. Seegers was responsible for managing the Alpari’s 24 hour FX Trading Desk.
Even earlier, in the period between 2009 – 2010 Bryan Seegers has been serving as a Manager at the Retail Trading Desk at Alpari. In the beginning of his career within Alpari, he was responsible for daily management of the Trade Desk, as he was reporting directly to the MD of the firm.
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