M1 Finance Vs Ally Invest in Comparison 2024

It's not easy to make a broker decision. This M1 Finance Vs Ally Invest comparison article will help you to choose a broker that meets your investment needs. 

M1 Finance Vs Ally Invest

M1 Finance is a unique investment platform that lets investors assign their money through an approach known as "pie investing." When you sign up with M1 it is possible to choose one of the 80 expert portfolio allocations that the platform refers to as "pies." Each pie comprises distinct mixtures of ETFs and stocks and represents the "slice" of your overall account.

Ally Invest is an online investment platform designed for US and international customers that offer derivatives and securities trading.

Let's make a comparison of Ally Invest with M1 Finance side-by-side. Check out this article for a thorough review with ratings pros and cons.

M1 Finance Overview

M1 Finance is a free online investment platform offering an unique approach to investing. M1 lets you build a portfolio of ETFs and stocks that are specifically tailored to your goals in terms of investment. M1 offers a variety of options, such as automated portfolio rebalancing and tax-loss harvesting, dividend reinvestment and more.

M1 Finance

M1 is ideal for investors at all levels. If you're just beginning or have been investing for a while, M1 makes it easy to design an investment plan that will meet your requirements. Additionally, M1 is always free to utilize.

Read Our Full Review of M1 Finance 

M1 Finance Pros and Cons


√ Web platform for basic use

√ Partial-share trading

√ Ability to generate your own money

√ A fully regulated broker

√ You can build your own Pies.

√ Margin rate is good

√ They offer IRAs


- There are only a handful of security types available for trading.

- The customer service is extremely insufficient

- Trading tools are extremely basic

How to Open an M1 Finance Account?

Click on 'Get Started', then put your email address and password. Then you have to send an application.

You'll get an email within one business day either to confirm the approval of your application or asking for more details.

If we require an official document to prove that you are who we say we are, then we'll send instructions on how to upload your documents in a secure manner. Please allow us up to 7 days to look over the documents and then open your account.

Ally Invest Overview 

Ally Invest is an online broker that provides self-directed investors an easy method to exchange stocks, options bonds, and other. Ally Invest was founded in 2005 and has its headquarters at Charlotte, North Carolina. 

Ally Invest

Ally Invest provides a wide variety of self-directed and automated investment products that can be used by nearly every type of investor from the novice investor to the seasoned trader. Our low fees and competitive commissions could help you reach your financial goals quicker and more efficiently. Ally Invest representatives are here to assist you with any questions you might have.

Ally Invest offers a variety of investment options and services which include:

- Online stock and option trading

- A comprehensive research center

- Portfolio management tools

- Retirement planning resources

If you're just beginning your journey or an experienced professional, Ally Invest has the necessary resources to help you reach your goals in investing.

Read Our Full Review of Ally Invest 

Ally Invest Pros and Cons


√ No minimum deposit requirement

√ Cost-effective fees ($4.95 for each transaction)

√ A simple platform that is easy to use

√ Great selection of investment options (stocks ETFs, ETF funds, alternatives)


- It's not enough money for research and investment

- There are no physical places

How do you open an account for Ally Invest?

Go to Self-Directed Trading, and then choose Start Trading to go to the application.

Fill in your personal information and choose the type of account and the options for funding you'd like to utilize.

This email will go out to you once we have approved your application.

Ally Invest vs M1 Finance: Products

Ally Invest offers its clients ETFs, stocks, closed funds options as well as bonds,  and forex. The broker-dealer has recently ended its futures trading program. It still offers the ability to access OTC security and penny stocks.

The investors at M1 Finance don't quite have the same range of offerings. The brokerage company doesn't provide options, forex mutual funds, or fixed-income securities. Additionally the search engine of the broker does not find penny-sized or over-the-counter securities.

M1 Finance focuses on Pie investing. A pie is a mix of ETFs and stocks that are designed by the brokerage company or by the client. The whole-dollar amount can be invested in Pies that means fractional shares are also possible. One Pie may have only one stock.

Although M1's Pie investing might be suitable for some traders, we believe Ally Invest outperforms its rival in this field because it offers a greater variety of investment options.

Investment Services and Assets

Ally Invest clients can buy and sell these financial instruments:

  • Stocks (those on exchanges that are regular as well as OTC securities)
  • Forex
  • Options
  • Mutual fund (over 10,000 ))
  • Funds that trade on exchanges and closed-end funds
  • Bonds and cash equivalents

M1 Finance provides a much smaller variety. It's a limited selection of ETFs, stocks and closed-end funds offered by this broker. They are traded within Pies, which clients can create or utilize brokers own.

M1's Pies can be the nearest to automated management offered by this broker. While Ally Invest doesn't offer Pie investing, it does provide an automated account option which M1 Finance doesn't have.

Retirement and IRA's

M1 Finance customers can open Traditional, Roth, and SEP IRA's. A plan that was offered by an earlier employer may be converted into an IRA. Additionally, the brokerage firm provides trust accounts.

Ally Invest does not offer the SEP IRA, but does offer Traditional, Roth, and rollover plans. There is no individual-employed 401(k) scheme.

For retirement-related sources, neither broker provides plenty of resources for self-guided investors. M1 Finance offers target-date Pies as well as Ally Invest provides portfolio management.

M1 Finance Vs Ally Invest: Regulations

M1 Finance Regulations

M1 Finance is an authorized company registered under Security And Exchange Commission, (SEC), and it's an independent authority within the Federal Government US.

M1 Finance is also a member of The Financial Industry Regulatory Authority. Their mission is to protect investors, and maintain market integrity. M1 Finance is also a member of the Securities Investor Protection Corporation.

M1 Finance is an American broker that is well-regulated. There is zero chance of fraud or being scammed.

Ally Invest Regulations

Ally Invest Securities LLC offers Securities Products and Services and is a member of the Financial Industry Regulation Authority (FINRA) and Securities Investor Protection Corporation (SIPC).

Ally Invest Advisors, Inc. provides advisory services and products. It is an accredited investment advisor in the U.S. Securities and Exchange Commission.

Self-directed investors have access to forex (Forex) items and products via Ally Invest Forex LLC, which offers Forex goods and service. It is a participant in the National Futures Association.

Ally Bank, another subsidiary of Ally Financial Inc, is an FDIC member. FDIC and is an equally housing-friendly lender.

M1 Finance Vs Ally Invest: Fees and Commissions

M1 Finance and Ally Invest both provide commission-free trading on ETFs and stocks, as well as absolutely no fees for accounts, aside from service fees that are a mix of things such as statement paper, outbound account transfers, etc.

Ally Invest does have some commissions on other kinds of securities:

Optional: $0.50 per contract

OTC Stocks: $4.95

CDs: $24.95 per transaction

Ally has been popular for a long time for their savings account with a high-APY product.

Ally also bought the renowned option trading platform TradeKing in the year 2016 which made Ally an extremely popular and affordable option for traders of options.

M1 Finance offers a unique platform that lets you invest in ETFs and individual stocks. There is no account minimum and no trade fees for ETFs or stocks. There is however an annual fee of $10 for the use of the platform.

Ally Invest vs M1 Finance: Account Types

M1 Finance provides Individual account, Joint account, Traditional IRA account, Roth IRA account, Rollover IRA account, SEP IRA account, Trust, and Custodial (M1 Plus members) accounts. M1 Finance currently does not provide accounts that are SIMPLE IRA, 401(k), Solo 401(k) 529 HSA, Non-Profit accounts.

Ally Invest offers all of M1's account types , plus SIMPLE IRA accounts, as well as Coverdell accounts.

If you are in need of one of these account, Ally Invest would be the best option.

The two M1 and Ally provide an FDIC-insured bank account. Ally also offers a savings and money market account options.

M1 Finance Vs Ally Invest: Trading Platforms 

Mobile trading apps

Ally Invest offers a simple website that has trading capabilities. A bar for trading appears on the bottom of the browser window. It provides vital trade info plus trading capability.

A step above the site is Ally Invest LIVE, the company's web-based platform for browsing. There are a variety of useful tools available in the program. We have found advanced charting tools as well as a market clock and the document center. The platform's order tickets include various order types and some duration options. A number of legs are exchanged in one transaction.

While Ally does not perform well in this regard, M1 Finance is much more sluggish. It doesn't have the desktop-based system as well as a browser platform or a bar for trading. Everything is handled via its website. While it's user-friendly, the site is not the most basic. Charting for example, comes with no tools, so it's not worth trying to do any of the information using the M1 site. Because the trades on M1 are executed by the broker each morning at 10 am the time of the day, there's not an advance order form. There is the watch list, as well as links to financial news articles.

Mobile Apps

M1's app is quite identical to its website. Both platforms share a similar user interface and the mobile app has the same degree of sophistication. The mobile app does not have charting, nor an acceptable order form. We couldn't even discover live broadcasts of business news or a mobile deposit feature.

The app of Ally Invest offers more. For example, there's an extremely efficient Zelle transfers service. Other traditional services such as money transfer and bill pay are also available. Of course, Ally provides mobile check deposits.

Ally's charting software includes different graph styles, comparisons and some indicators for technical use. Charts can be displayed horizontally which is a major advantage.

The last but not least one is Ally Invest's own forex application, which is able to trade currencies. Trading and charting are combined.

Is M1 Finance Better Than Ally Invest?

Ally Invest is a top broker for beginners. It has a wide range of stock portfolios for new investors. You can invest in a variety of asset classes. It has an intuitive user interface, live chat support and mobile apps. It offers free education and mentorship as well.

M1 Finance, founded in 1995, is one of the fastest growing online brokerages in the US market. It is the first online brokerage to accept trading commissions in the United States. M1 Finance’s unique platform was built to take care of every aspect of your investing needs. M1 Finance offers its clients a comprehensive array of products, services and customer support.

Ally Invest vs M1 Finance: Customer Service

Ally Invest customers can reach an agent from 7 AM to 10 PM Eastern Time seven days a week. Apart from telephone assistance as well as a chat service, customers can also use the Ally Invest site which also hosts chat support. On a market day it took us longer than 15 minutes to connect with an agent, but none of the brokerage companies have branch offices.

M1 Finance doesn't offer any 24/7 customer support. There is also no online chat feature which will place M1 Finance further than Ally Invest. M1 provides a contact email and FAQs on its website. And that's all there is.


Ally Invest and M1 Finance are two of the most popular investment options available to consumers. Which one is the better option for you? Ally Invest is a mutual fund company that specializes in investing in low-cost index funds. M1 Finance is a financial technology company that offers a range of investment products, including ETFs and mutual funds. 

Both Ally Invest and M1 Finance offer a variety of investment options and features, such as low fees and easy-to-use platforms. However, there are a few key differences between the two that should be considered before making a decision. For example, Ally Invest offers a higher ROI than M1 Finance. This is due to the fact that Ally Invest's low-cost index funds tend to have higher returns than mutual funds that invest in more expensive assets. 

Additionally, Ally Invest offers a range of other benefits, such as a commitment to social responsibility and financial stability. Ultimately, it is important to compare each investment option carefully before making a decision. However, based on these differences, Ally Invest appears to be the better option for most consumers.

Additional Resources:

Ally Invest vs Interactive Brokers

Ally Invest vs Vanguard

M1 Finance Vs Robinhood